Santaram has established markets for coarse counts with a marketing network spread across the country. The company has its presence felt in the North, i.e Punjab, Haryana, Delhi, Pilukhwa, Muradnagar, Rajasthan and U.P. The western markets i.e Madhya Pradesh, Maharashtra as well as Gujarat are also well penetrated. In the international market, today Santaram has an enterprising overseas network encompassing Thailand, South Korea and Hongkong.

Though India enjoys one of the world’s installed spinning capacity, hardly 8% of the 160 lakh bales of cotton is spun cost effectively on open end system; the world average being 22%. This advantage together with a perceived market demand for plied yarns gives the company additional advantages of value added manufacture and an opportunity to capture new markets. Already Santaram’s yarn is widely used in the rubber, tyres, geo-textiles industries, luggage fabrics, shoe uppers, tarpaulins, etc.