Santaram has established markets for its products with a marketing network spread across the country. The company has its presence felt in the North, i.e Punjab, Haryana, Delhi, Rajasthan. The western markets i.e Madhya Pradesh, Maharashtra as well as Gujarat are also well penetrated. In the international market, today Santaram has an enterprising overseas network encompassing Thailand, South Korea and Hongkong, China & Africen nations.

India enjoys being one of the world’s largest cotton producing nation capacity, hardly 8% of the 160 lakh bales of cotton is produced in India out of which the share of gujarat is ---- . This advantage together with a perceived market demand for cotton gives the company additional advantages of value added manufacture and an opportunity to capture new markets. Already Santaram’s cotton is widely used in the rubber, tyres, geo-textiles industries, luggage fabrics, shoe uppers, tarpaulins, etc.